Keeping Ears Wide Open
From businesses to universities to nonprofit organizations like Mercy Medical Airlift, responsible leaders keep ears wide open to their stakeholders and want to know the answer to an all-important question, “How are we doing?”
MMA CEO and President Ed Boyer recently sent out a customer satisfaction survey to 500 clients and received responses from 79. The survey “represents our first organized, structured effort to obtain performance evaluation information and statistics,” he said.
The pie chart pictured here shows that the overwhelming number of respondents indicated they have “complete” confidence in MMA’s delivery of services. Other graphic analyses from the survey reveal similarly high marks in such fields as “Communicating clearly,” “Keeping you informed,” and “Responding promptly.”
Boyer said he is very pleased with the results and plans to expand the effort into the other programs.




